If you must know, I divide my posts into three parts: Save (or Invest) First, Spend Smart and Earn More! The core focus of Earn More is to spotlight tips on how to increase your income by engaging successful entrepreneurs or hustlers in these streets! Successful women who combine businesses with their careers or focus on business full time!
Today’s focus is on an Instagram store I really like: Shoepify! Barely a year old, I’d like to say this business has made a mark on feet and pockets across the social media space in Lagos!
Giving us insight into her hustle, here’s Wunmi of Shoepify:
Vivian AF: Introduce yourself, your hustle – When/How did you start?
Wunmi: My name is Omowunmi Kolawole and I’m a fashion entrepreneur. I’m the founder of Shoepify (an online shoe store) which officially launched in September 2016 after a colleague at work saw the exact shoes I just got online with a price difference of about 20,000. We thought it was a joke and I thought to myself ‘this is insane’. Before then, I had become a wardrobe manager for people; they’d just randomly call to ask for ideas on how to pair their pieces.
I love fashion, (I’m a trained fashion designer) so, I went for it. There has to be a way a girl can look good without going broke and some months later, here we are.
Viv AF: Is it a full-time, side or side-that-has-slowly-become-full-time?
Wunmi: When I started, it was a part-time hustle as I had a 9-5 then. Now, it is full time. I’m stabilizing this before going fully into clothes making.
Viv AF: What is your business called? Why?
Wunmi: It is called Shoepify (shoe-pee-fai). There is no deeper meaning to it other than the fact that it connotes what the business is all about. You wouldn’t have to ask what I do when you hear (or see) the name of my business. It was a simple decision to make and it was not inspired by the SHOPIFY as people often ask.
Viv AF: What is the aim of your business?
Wunmi: The first aim of Shoepify is to improve lives, to help women look stylish while saving at the same time. There is a general belief that looking good is really expensive. I say, not so much! If you know the right places to look and how to put your pieces together… which is why an all-round wardrobe brand is coming up soon where you’d find your daily essentials for the most affordable prices (you heard it here first) *Viv AF: does the happy dance! I’m so glad you shared this with us!*
Viv AF: Do you have a mentor? Virtual or Real-Life?
Wunmi: Presently, a virtual mentor is still being considered but my real life mentor is my mother, who taught me the basics of business and how to make the most out of very little.
Viv AF: Are you an alaroro or a shopaholic? Are you nicely ensconced in the middle?
Wunmi: I like to believe I’m perfectly wedged somewhere in the middle. I love to shop, but I also love to maximize the smallest amount of money.
I believe in getting value so I create a balance. I’m the type of person that looks for a cheaper alternative to that luxury item I really need.
Viv AF: Well now, you are an alaroro shopaholic!
Viv AF: Share a quote that totally rocks with your business!
Wunmi: It’s not much of a quote actually, but I really love to say ‘you do not have to break the bank to look good and stylish, be a smart money woman!‘
You do not have to break the bank to look good and stylish, be a smart money woman – @WunmiWonka via @thealaroro
Viv AF: Any advice for someone who wants to get in to the hustle life?
Wunmi: There is never a perfect time to start and no matter how prepared you are, you are going to face challenges. Take risks and be ready for sleepless nights. Finally, you will be fine because the fact that you are doing something you love will keep you going and happy.
There you have it ladies! Wunmi has the perfect tip for you: Start now! Don’t think about all the possible reasons why it will not work: just do it! If you find a need, find a way to plug that need and we (your buyers), will be forever grateful to you.
There’s a reason why this brand is high on my list – customer service and delivery? Spot on! There’s no website, just Twitter or IG DMs and the process is smooth! So, that’s my recommendation for you if you are looking to go into the hustle business! Clean up the ordering and delivery process and make it as smooth as Wunmi’s Shoepify!
Follow Shoepify and support the hustle!
Also, a giveaway from Wunmi will be coming soon – so, just hold on!
Are there any Super Hustling Ladies I should reach out to? C
Love and Light,